Make business decisions quickly based on your user interactions
Measure impact against your North Star metrics
Ensure experiences are driving the right actions
- Use auto completion to ensure steps are only completed when the right actions are done
- See step completion rate by users viewed and users engaged
- Escalate if specific customers are dropping off
![](https://assets-global.website-files.com/60deeaff0e798e567389bbb8/64879124ea846cff3627fe64_Steps%20and%20account%20progress.jpg)
![](https://assets-global.website-files.com/60deeaff0e798e567389bbb8/64879156a66146b6f2db8ca2_Branching.jpg)
Understand what users want to do in the product
- See what each customer chose and how far they got
- Export choices as CSV or send to your own app
- Align with cross functional teams to ensure messaging and product functionality aligns with what users are seeking
Experiment with form factors and content
- Compare efficacy across different guide types by engagement and completion
- Increasingly improve activation and adoption by surfacing content that works well.
![](https://assets-global.website-files.com/60deeaff0e798e567389bbb8/648791afcacd3c84603b7d57_Split%20testing.jpg)
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