Introducing Bento’s Air Traffic Control system
Bento provides product infrastructure to handle launching many guides and experiences at scale without overwhelming the user
Read about the latest ways we're leveraging AI to help customers rapidly iterate on activation experiences. Our take? The "blank slate" problem isn't all that blank slate. After all, you have articles and loom videos lying around, right?
How I was able to jumpstart our self-serve onboarding
We found a path to offering self-serve onboarding and a discovery experience, that simultaneously allowed us to iterate and experiment.
Workstream achieves 160% of upsell goals with Bento
Not only did Workstream generate pipeline for their sales team, they also dramatically improved their customer onboarding experience.
Data-driven customer activation with Bento guide analytics
Gain actionable insights into customer activation and onboarding with Bento's guide analytics and reporting. Understand step completion by customer and even the exact choices and branching paths they take.
Put your intuitions to the (split) test
Growth is all about experimentation. Unlike “core” product features like data integrations, there’s no one correct way to motivate users. Bento allows users to test different kinds of activation treatments across their customers with super easy split testing.
Conveyor increases activation by 2x and identifies PQLs with Bento
Conveyor achieved a 2x improvement in new customer activation. And, the data they get from Bento is used by Sales & CS for more targeted conversations.
Scaling customer success with in-product onboarding
Ashby moved off an external onboarding doc into in-product onboarding and saved 12 hrs a week per CSM.
GoSite improves onboarding engagement by 50%
GoSite knew that a true PLG strategy would require experimentation. Here, we dive into the top performing experiments around personalization and content.
How we fight spam at Bento
Even with the best intentions, in-app content can easily feel overwhelming. Instead of just relying on approval committees, Bento uses a portfolio of approaches to make it hard to spam your users.
Bento attains SOC 2 Type 2 compliance
Bento is committed to operational and data security. As of December 2022, Bento is also recognized as SOC 2 Type 2 certified.
New in Bento: empty states
We’re turning “in-app” onboarding on its head. Instead of trying to wrangle spammy pop-ups you can now embed Bento contextual guides into a page and create an integrated user experience.
Early activation drives 3x better retention
Quantifying the impact of customer activation is hard because most companies don’t have enough data. But Culture Amp dedicated a year to collecting and measuring and saw a 3x difference in churn.
New: Input fields
One of the core differences between in-app guides and help center documentation is that the best in-app guides are interactive. Now, Bento allows you to capture user information (like email or name) and user feedback directly within a guide.
Inline checklist guides outperform onboarding tooltips 4x
There’s a debate at hand. On one side: “The best products are intuitive and need no onboarding”. On the other: “I want to show my users all the key features and take them on a tour”. But what actually works?
How to design an effective product onboarding checklist
Every onboarding checklist project includes screenshotting examples from other applications. In this post, we examine why checklists are a great form factor, as well as the most popular designs in the wild.
How to build a customer onboarding checklist
Building an onboarding checklist might seem straightforward at first blush. But creating an effective one entails thinking about its structure and more importantly, its goals.
Assembled reduces onboarding time by 25% with Bento
When Assembled geared up for growth, they knew they needed a way to translate their onboarding checklists into interactive and scalable product experiences. With Bento, their onboarding team was able to decrease time to value by 25%.
ROI of everboarding
The question is not whether to invest in everboarding (you already are), but rather how much and how to distribute those initiatives to maximize impact. Let’s unpack some benchmarks on how much to invest, and what those dollars might net.
How to move users through the activation funnel
Activation requires a customer to experience the true value of your product or service. Clear activation funnel allows you to track their journey.
New: targeting, launch windows and guide customization
Target users based data and behavior, schedule guides to launch and pause, and even tailor content for those special customers.
How onboarding impacts customer health
Effective onboarding demonstrates how to realize value in your product. With more guidance and clarity in-app, customer health scores will significantly improve.
What you should know about SaaS onboarding
Outlining B2B SaaS Onboarding strategy so you can drive customer activation and retention
The spectrum of in-app guidance between help and action
When we think about product “help”, it’s easy to start with making help center articles. From there, onboarding flows are tackled. But soon enough it can feel overwhelming to navigate the questions of whether something needs a help article, a nudge, or an announcement.
Contextual help: Right place. Right time.
Nothing is better than self-serve when help is serve at the right time in the right place. Contextual guidance is what you need.
Bento enables OpsLevel to jumpstart onboarding
OpsLevel chose Bento for creating native, in-product onboarding, rather than building in-house. Result? Saving tens of thousands and unlocking rapid iteration.
What engineers wish you knew about product onboarding
You might be surprised to find out how late in designing onboarding flows that engineers are brought into the loop. Shockingly, see why a few engineers suggest including them sooner!
See how Fondo scaled to onboard 5x more customers
Fondo, a startup bookkeeping service, brought on Bento ahead of a critical launch and was able to scale to 5x more customers while reducing onboarding times.
Branching: Let your users define their own path
Users should be able to choose their own adventure when onboarding. Bento’s core "branching "feature allows you to achieve this seamlessly, in-product.
Why building a "perfect product" isn't enough in SaaS
The best designed products don't need "onboarding", right? But what if "perfection" is the wrong (and unrealistic) goal, or it's not pragmatic to leave users in a lurch while iterations are underway?
Using game design principles to activate users across the customer lifecycle
To hook a player or user, both games and SaaS products need expertly constructed onboarding that helps intuitively unlock value. Here’s how you can improve your SaaS onboarding using principles from game design.
There's a right and wrong time to iterate on onboarding
Your SaaS product is never not changing. The wheels are constantly in motion, and your product roadmap never reaches a destination. While you’re focused on growing and evolving, you can’t forget a critical component—in-product onboarding.
Every B2B SaaS takes on hybrid GTM
For all the investment that goes into product-led growth, or customer success operations, we often forget that to the end-customer, the experience is hybrid. Here's how to build a strong internal process, and augment with great tooling, so "both sides" can collaborate in hybrid customer activation.
Product onboarding in the real world
If you imagine your product as a buffet, and your product features as stations, then your product onboarding should be more than placing instruction manuals at each station. If the goal is to help users overcome the feeling...
How to execute on B2B product led growth
Core product teams are rarely aligned towards growth initiatives. Product led growth needs to be a company priority to execute well.