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Data-driven customer activation with Bento guide analytics

Emily Wang
5 min read

Table of Contents

Last week we published an upgrade to our Figma community template. The goal? To make it easier for designers to include activation and onboarding experiences while designing a feature, instead of leaving it to someone to bandaid on later.

Unfortunately, one area that frequently gets sidelined is robust instrumentation. But we're not talking about a deluge of raw click data; we're referring to insightful analytics and visualizations that provide answers to key questions:

  1. Did it work for anyone?
  2. Who did it work for?
  3. What part of the experience is most successful, and what parts are the most problematic?

Only by answering these questions can we meaningfully improve the product experience and improve a team or company’s north star metrics.

That’s why the complement of Bento’s UI component library is our robust analytics and reporting functionality.

Helping you answer stakeholder questions

When’s the last time a stakeholder asked: “How many seconds a user spent on step 3 of a tour?”

No, more likely, you get questions like:

  • “Did the user actually do the action?” 
  • “Which companies engaged with, and got benefit from our experiences?”
  • “What are the main reasons they came to our product?”

That’s why our reporting functionality goes deeper to show you:

  • Completion rates broken down by step so you can spot drop-offs
  • Step completion by customer so your CS team can engage

Additionally, if you're conducting a split test, we provide performance data during the test, which enables you to monitor and evaluate experiences even after the test concludes.

Enabling partnership with Sales and CS

For B2B SaaS companies, Sales and Customer Success teams are integral to driving growth. Traditionally, the relationship between core Product and the Go-to-Market teams focused on delivering features. However, in the domain of Growth, the partnership is much more fluid. Lessons that come from growth experiments can meaningfully improve the Sales and CS motions. 

That’s why the way we present analytics allows you to see:

  • Which customers are making progress
  • Who at the company did which action
  • What branching choices they selected

These insights make for more personalized sales calls and make issue triaging easier for Customer Success teams.

Connecting data with your ecosystem

We understand the importance of data accessibility beyond our platform. 

So, we've made it effortless for you to integrate our analytics with popular tools such as Amplitude and Salesforce, as well as your entire ecosystem via Zapier, webhooks, and CSV exports.

Enable iterations with data

The difference between Growth experiences and in-app messaging lies in how critical the data is to the work itself. If someone didn’t engage with the Webinar banner, you’re unlikely to stop running webinars. You’re also unlikely to stop announcing new events.

But whether an upsell card is driving upgrades fundamentally relies on knowing who engaged, so you can trace it to see whether it led to an actual conversion.

That’s why investing in flexible and extensible data integrations will always be a core pillar of our strategy. And within Bento itself, our commitment is to enable teams to easily understand what iterations to make, so growth experiences aren’t just a bunch of pretty (but static) UI.


Try out Bento for yourself and start to baseline, learn and iterate within days.

BentoAI - Auto-create guides from existing articles and recordings | Product Hunt